The following is a declaration from Twitter announcing the winners of the social media company s #BestofTweets 2020 Thailand awards.2020 has actually been a year of interruption and disconnect throughout economies, industries, and communities. For marketers, there s never ever been a more challenging year. Campaigns, occasions, and imaginative shoots needed to be moved online, postponed, or cancelled, destroying a year s worth of pre-planned principles and strategies.
Despite these difficulties, the genuine time nature of Twitter offered a space for brands to step up and take action to inform, support and captivate individuals. Whether they re using Twitter s conversational insights, creating a significant connection with their communities or using Twitter s item suite to entirely revamp their launch strategy, online marketers across Southeast Asia, and specifically in Thailand, displayed perseverance and imagination in utilizing Twitter to help their brand name stay nimble and appropriate this year.
In acknowledgment of this amazing work, and as we show on the toughest of years, Twitter is today presenting its #BestofTweets 2020 Thailand Awards to celebrate and praise the brands that broke through the chatter to produce standout projects.
1. Finest Campaign for Driving Favorable Modification in Society
In a time of unpredictability, people try to find reasons to be positive and favorable. More are choosing brands based on the positive effect they have on society, and they value brand names that articulate their suitables and act on them. This award celebrates the brand that utilized their position to impact positive social modification via Twitter, and is granted to Colgate Thailand (@ColgateTh) for its Colgate Smile project. The project welcomed Thai individuals to smile, be optimistic and think in the power of favorable thinking. They launched 3 videos featuring three Thai characters whose life stories influenced positivity. What stood out about this project was Colgate s ability to line up the purposeful and uplifting message with what the brand means, a fantastic smile; while also engaging with individuals around the project hashtag (#)which in turnedproduced lots of positivity and brand love.
������������������������������������������������������������������������������#��������������#������������pic.twitter.com/el3DhxXrJG!.?.!�� Colgate TH(@ColgateTh)October 8, 2020
2. Finest Brand Name Voice In an incredibly challenging
company environment, this award intends to celebrate the brand that has regularly and strategically been able to define and take advantage of their own voice. Lay s Thailand(@laysthailand)did simply that with their Lay s Togetherness project. Identifying that Thais have been investing more time with family this year
, Lay s Thailand launched a campaign constructed on the principle of Togetherness, revealing how Lay s is part of lots of activities and moments between member of the family and enjoyed ones.! #: https://t.co/P7q1ZNe0eL!.?.!pic.twitter.com/t5L2lKGYuW!.?.!�� laysthailand(&@laysthailand)July 29, 2020 3. Best Usage ofVideo With the consumption of video content continuing to rise, online video marketing is a crucial element of every smart brand s marketing method. Carrying out a project that successfully leveraged the power of video through 3 special video creatives
, Sunsilk Thailand(@SunsilkThailand)
are the winner of this award for their #SunsilkDryshampoo project (#). As part of the project, Sunsilk educated potential consumers on how to use the product and highlighted the product s standouts while attaining high views and engagement during the launch.! # # #Sunsilk #Dove #Clear #Tresemmé SunsilkThailand(@SunsilkThailand) February 1, 2020 4. Best Project that Drove Neighborhood Participation Commemorating the brand name that created an exceptional project to engage with their community and audience on Twitter, this award is unique and is just granted in the Thai market. The winner of this award is Eucerin Thailand(@EucerinThailand)for their #AskEucerin project. Going beyond package, Eucerin Thailand released a consultation center accompanied by 8 episodes on Twitter, and people were able to speak with Eucerin about skin problems utilizing the hashtag #AskEucerin, or by replying under among their threads. Prompt responses and individualized recommendations helped the project deliver outstanding engagement with a 2X higher engagement rate against standards, and many Tweeting to express their love for Eucerin.? Live Chat https://t.co/AhOEQ5g9QU!.?.!#Eucerinthailand!.?.!#DoubleBoosterSerum!.?.!#������������������������pic.twitter.com/Xk3P0SCUVo!.?.!�� EucerinThailand(@EucerinThailand)October 19, 2020 5. A Lot Of Tweeted about Brand name Everybody s lives have actually been impacted in some method this year. There has been substantial changes in lifestyles
throughout #StayHome and with the quick growth of eCommerce. As a result, it is not surprising to see brands such as Shopee Thailand (@ShopeeTH), Netflix Thailand (@Netflixth), Lazada Thailand(@LazadaTH), LINE TELEVISION (@linetvth ), Grab Thailand(@GrabTH)and JOOX Thailand (@JOOXTH )resonate more than ever with people on Twitter this year. To be the most discussed brand name on Twitter you require to have a deep understanding of cultureandthe capability to take advantage of what s taking place, along with be imaginative and perform vibrant marketing projects thatdeserve speaking about. This year s A lot ofTweeted about Brand on Twitter in Thailand is AIS Thailand(@AIS_Thailand ). 6. Finest Introduce on Twitter When trying to launch something brand-new in 2020, brands dealt with distinct challenges. While some launches were pushed back or stopped briefly momentarily throughout the pandemic, lots of brand names revealed that it is undoubtedly possible to introduce effectively during a slump as they artistically leveraged Twitter to introduce new items, brands, messages andcampaigns.Giving a master class in Launching on Twitter, the stand apart brand name and&this year s winner of Best Introduce on Twitter is AIS Thailand(@AIS_Thailand)for their #AIS 5G 1&campaign(#AIS 5GTHNo1Network). Following Twitter
s launch best practices, AIS Thailand teased the launch with a
video to get individuals on Twitter talking. They then constructed on
the buzz throughout launch day with Twitter s takeover products, Promoted Trends Spotlight with Very first view, to construct huge awareness. To supercharge discussions surrounding the launch AIS leveraged Twitter s customized brand name emoji solution, and they sustained conversation surrounding the launch with several videos featuring project ambassadors, K-Pop Idols Bam and Lisa, to drive traffic to its website. AIS 5G THE FUTURE IS YOURS https://t.co/xJJscIqKgU!.?.!#AIS5G������1��������������xBAMBAMLISA!.?.!#BAMBAM!.?.!#GOT7!.?.!#LISA!.?.!#BLACKPINK!.?.!pic.twitter.com/lWQZay5uFZ!.?.!�� AIS (@AIS_Thailand)June 24, 2020 7. Finest Connection to Culture Celebrating the brand that utilized cultural moments to get involved in and/ or lead a discussion on Twitter, the winner of Best Connection to Culture is Kasikorn Bank(@KBank_Live)for their cultural connection to #Kpop. #KpopTwitter is substantial in Thailand and to link with this enthusiastic neighborhood, KBank partnered with the world-renowned K-Pop lady group, BLACKPINK, for the launch of their brand-new debit card KBank x BLACKPINK Debit Card. With a deep cultural understanding of K-Pop fandom, KBank had the ability to successfully link with the young, passionate, leaned-in #Kpop audience on Twitter. Driving engagement throughout the launch with a customized Blackpink-themed emoji, KBANK were seen as authentic and relatable through their
engagement with K-Pop fans and Blackpink s fan community, the Blinks. BLACKPINK #KBankxBLACKPINK BLACK EDITION BLACKPINK 350 https://t.co/grX1Zha1Nb!.?.!#������������������������������������#DoWhateverYouBelieve!.?.!#KBank!.?.!#KBankLive!.?.!pic.twitter.com/NoLsUiJNru!.?.!�� KBank Live(@KBank_Live)August 3, 2020 8. Finest #OnlyonTwitter Identifying the brand that best leveraged the innovative canvas of Twitter in 2020, this year s Best #OnlyonTwitter award goes to Watsons Thailand(@WatsonsThailand)for their # 1 campaign(# 2ndItemAt1Baht). Creativity was central to the project s strategy with multi-photoTweets that combined 4 photos into one large image with promotions. When launching, Watsons Thailand
did so with a custom-made emoji and
Promoted Trend Spotlight, owning the moment and driving conversation around the project. Watsons Thailand also dealt with Key Viewpoint Leaders to additional drive awareness of the project and discussions around it.! # 1 20. 63 30. 63 https://t.co/Sue23m05yi!.?.!#������������������#����������������������pic.twitter.com/YXXpDwkU6Z!.?.!�� Watsons Thailand(@WatsonsThailand)August 20, 2020 In this time of turmoil, there was no guidelinebook to go by, or attempted and tested method to keep audiences engaged. Rather, brand names and online marketershave actually had to roll with the punches and learn as the year progressed. This implied truly listening toand connecting with their communities, prior to reaching out in an authentic and genuine way. We ve been humbled and influenced by how brands throughout the area have leveraged Twitter to use conversations and cultural minutes. And as we lookto the New Year, it s clear that neighborhood building will just increase in importance, said Arvinder Gujral, Handling Director, Southeast Asia, at Twitter. These award winners have revealed that terrific campaigns might start with an imaginative idea and be moved with a tactical Tweet or more. Maybe, making meaningful connections with audiences is also the method to go for brand names asthe world enters 2021. To the brands who carried on and stood apart triumphant, Tweet on!Keep in contactwith The Thaiger by
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